louise david

I have worked for Somerfield for three years as an internal communications adviser and more recently as a consultant , managing two of their key communications channels. In that time Somerfield has transformed their business, doubled their profits, reduced their costs by 40% and introduced the kind of industry beating processes that make their competitors slack jawed with envy.

From the start the executive recognised the crucial importance of excellent communications to the success of their business, and they placed it at the heart of their retail operations function.

• Design, implement and manage a suite of channels to support the stores, field and support centre to manage day to day communications.
• Provide editorial support and training to upskill communications team to deliver a quality service.
• Provide strategic communication planning support to the function heads to deliver large projects & initiatives.
• Get whole organisation buy-in for the new channels, and train the support center in their use.

The client:

Louise is a tenacious, out of the box thinker - with real drive and passion for communications. She is a results led player who works hard to come up with solutions, and is rarely phased by changes to the brief, the timescales or the desired outcomes. Louise adds value across the business and to every aspect of our team's internal communications remit.